Hollywood Survives Recession
There is no better way to survive a period of economic woe than to grab a ticket to the movies.
This was proven in the 1930s; it has been proven once again in the 21st century. Since the Depression, escapism has been the one factor that made the entertainment industry a sole survivor.
During the Depression, people shelled a quarter or less to buy a whole day refuge in the movie theater from the troubles of a cash-strapped economy. In today’s age, it requires a meager $10 to fund the same escape.
Film historian and critic Leonard Maltin explains that despite the heavy budget cuts people make when in a financial bind, there is always just enough money for the movies.
A possible explanation for this is that the movies are a cheap therapy and diversion during troubled days: “To go into a darkened room where nobody can find you for two hours is great therapy, particularly when times are bad,” explains Dan Glickman, head of the Motion Picture Association of America.
Moviemaking profits are at an all-time high domestically and globally. Despite the blows of the recession, rapid unemployment and high inflation, box office earnings rose by 13.8% this year, approaching almost $10 million in U.S. ticket sales alone.
The recession has also jumpstarted new growth opportunities as studios are seeking for cost-cutting measures. This has put Hollywood in a flurry of deal making. Viacom Inc’s Paramount Studios is negotiating with News Corp’s Fox and Sony Corp’s Sony Pictures to integrate their DVD manufacturing and distribution units. Time Warner Inc is contemplating on a deal with DreamWorks Animation SKG, while Sony Pictures and Metro-Goldwyn-Mayer could be up for sale soon.
Another big gainer is Imax Corp, producer of gigantic 2D and 3D theater screens, which registered a growth of 43% from last year.
