The Philanthropic Commitment of Dunkin’ Donuts
Dunkin’ Donuts is the world’s largest chain of baked goods and coffee products in the world, having a market presence in 31 countries worldwide, with 8,800 restaurants and global revenue earnings of $5.5 billion. Its products are an American favorite, from its coffee products – regular coffee, iced coffee, hot flavored coffee – to its baked products – donuts, bagels, and muffins.
Based in Canton, Massachusetts, Dunkin’ Donuts operates on a tradition of respect for all its stakeholders and has corporate social responsibility as a central frame of reference. Its aims and organizational behaviors show respect for its stakeholders and a commitment to do what is right for the benefit of the consumers, its franchisees, and the communities it does business with to contribute an overall positive impact on society.
To bring this commitment to fruition, the company intensified its philanthropic initiatives. It established the Dunkin’ Brands Community Foundation to create a broad network of Dunkin’ Donuts stakeholders to form partnerships with organizations that help strengthen communities, especially in the wake of emergencies and/or disasters.
The Foundation emphasizes the need of strengthening emergency response organizations as well as the communities themselves to equip them with the necessary skills and infrastructure to be able to address disasters. It supports various emergency response organizations through financial assistance, trainings, partnerships, volunteerism and recognition of local heroism.
Since 2006, the Foundation has awarded over $1.9 million for the benefit of several emergency response organizations. Among the recipient organizations are Homes for Our Troops, Feeding America, Do Something, National Police Athletic League, National Volunteer Fire Council, Soldier’s Angels, The Leary Firefighters Foundation and American Red Cross Blood Centers. These grants have funded the capacity-building of responders through the purchase and maintenance of additional emergency response equipment and safety training to responders. It has also enabled communities to be equipped with quick-response disaster preparedness plans and generated community awareness and involvement.
The company’s franchisees, which are assisted by its employee volunteer corps, also launch localized philanthropic efforts in their respective communities ranging from college scholarship programs, community service, blood drives, supporting sports and athletic competitions, to raising funds for cancer patients. Its partner nonprofits include The Home for Little Wanderers, Boston Health Care for the Homeless, National Children’s Alliance, T.J. Martell Foundation, MA Hospital School, Clarke School East, Greater Boston Food Bank, Perkins School for the Blind, American Red Cross Food Pantry, Friends of Little Blue, and Trustees of Reservations.
