Video news, ads surge on the Web
The New York Times published an article yesterday describing how news sites are looking more and more like television and how video ads are often dominating these sites’ commercial presence.
News sites are beginning to highlight video, ads and news content, on their homepages. The article uses several popular sites like CNN.com and WSJ.com (Wall Street Journal), which has live newscasts twice a day on its Web site.
The reason for this, according to the article, is largely commercial based.
“At a time when other categories of advertising dollars are shrinking, video ads are booming,” wrote New York Times reporter Brian Stelter. “News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.”
Video campaigns are now the fastest-growing segment of the Internet advertising market.
But video has also proven to be a very powerful draw for Web site readers looking for news. It’s the big events, such as the presidential election, that bring in the viewers.
