Siemens, an engineering giant based in Germany, has been making big waves in the nautical niche. The Siemens Wind Power headquarters in the Denmark Jutland Peninsula is now in operation. The company is currently making final touches to its newly constructed warehouse. The warehouse resembles a slate gray factory and workers are currently putting up an assembly line that is designed to churn out huge 2.3 megawatt turbines. While the workers are still working on the warehouse’s finishing touches, the company’s more than 1,000 newly hired employees are being housed in nearby offices.

The Siemens unit experienced progress as a result of their niche strategy. At present, the company is focused on selling turbines and other related gears and equipment for offshore use. Owning more than half of the total sales for 2009, Siemens was able to make it to the top of the growing market. For the previous year, the company was deluged with huge orders for a number of offshore projects. Among its several projects was the $4 billion deal with Denmark’s DONG Energy for the North Sea. Siemens was to provide DONG Energy a total of 500 turbines. According to DONG’s chief executive officer, Anders Eldrup, Siemens has been the only company that supplies the number of machines they needed in order to construct wind parks.

A few other offshore orders have also helped to increase the company’s renewable energy sales by up to 55% in June. The company’s wind business has definitely shown tremendous growth since its entry in the market way back in 2004. Siemens has made its entry into the market through its acquisition of Bonus Energy, an offshore turbine maker based in Brande.

Siemens is planning to broaden its reach in order to attain its goal of becoming the number three global producer of wind turbines by 2012.

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